Nine Iron Rules for Cross-boundary E-commerce Supply Chain

Date: 2018-05-07
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Whether it is the seller of e-commerce platforms such as amazon, the express seller, or the merchants who build their own independent stations, or the retailers that start to expand offline, they are not separated from the selection.

Supply chain is a difficult problem for all cross-border e-commerce enterprises.

In the context of global consumer demand and experience upgrade, the "supply chain" has been given a new connotation.

Today, the cross-border supply chain will be discussed in depth by industry representatives including platform, supplier, seller and service provider at alibaba's cross-border summit and product selection meeting in 2018.

In response to this, the power network of the industry has organized nine iron rules according to the speeches of industry representatives.

Iron rule 1: the trade end is bound to be changed by the digital tide.

Wang hai, co-managing director of ali CBU, points out that digitisation is already affecting the entire retail industry, giving people plenty of convenience.

It is also inevitable that the digital tide will change the whole manufacturing and trading side of production.

Can imagine that ten years later, if a company do not have the goods, manufacturing, trade and service ability of digital, is that it will be far from this era is more and more, far from intelligent era more and more.

The whole business chain will definitely go from retail to wholesale, to manufacturing, to raw materials, to a whole business chain that is completely digitized.

The difference between online and offline purchasing.

On the difference of online and offline purchasing, li duo, general manager of alibaba B2B business group value-added business division, summed up two points:

First, offline procurement and familiar suppliers, if the amount of money to make raw materials, there will be payment days;

One or two, when making purchases offline, first take the goods and then pay for them. First, pay yourself to the supplier, and wait for the receipt of goods for 10 days.

Iron rule 3: professionalism is the key to competition.

Wang xintian, the head of the 1688 cross-border special supply business, stressed that today's cross-border e-commerce is based on selected products. For the supply chain, the competition of the new era is the specialized competition.

Iron rule 4: emerging markets are emerging as a two-tier market.

Li binquan, the founder of the box technology company, said that many foreign friends or platforms specializing in cross-border e-commerce are paying close attention to China's e-commerce market.

"For example, countries like Turkey, tens of millions of people, but Turkish e-commerce is also telling development.

With a population of 8 and 90 million, the population base is sufficient to support a market with sufficient demand for e-commerce. The potential is very large.

The new market is targeting China and is a good opportunity for cross-border e-commerce companies.

What he said.

Li Binquan also said that along with the globalization of consumption upgrade, you can feel, now do some market need sellers flagship brand in the global market, high-end, high level of product appearance.

But some market, still belongs to the electricity business development initial stage, the stage is more emphasis on price or buy something, such as southeast Asia and some of the China Europe international, so the change of the market to see is a new demand of electricity.

Therefore, you must be prepared for the product layout.

Iron rule 5: the development of high-quality products should focus on the market capacity.

As for the creation of the boutique, the sales director xu gang believes that the boutique does not mean that the supplier will bring it to the market, or that it is designed and developed for the product.

Development of high-quality goods, the first to see how the product category market capacity on the platform, can't say a product is full of their own development, if the volume of this category in the market can also, look at this one product is now sell the person is not much, you can try to do the products and brands.

Iron rule 6: choosing a good information tool is key.

Choose a product on the application of information technology tools, cross-border sales Sarah Moore COO mantra, said to all the big sellers in the market compete, need a good tool, a tool able to let the seller complete execution of thinking, and not because of the influence of some individuals in the team let execution does not reach the designated position.

"Information tools, for example, are important.

For example, now need to develop a product, product development is very simple, I may not be very understand the thinking of brand, but simple a truth is to be a low price, then we may be in 1688 have vast amounts of goods appear in front of us, how to ensure that the selected product is cheap?

If there is actually a very good means of informationization, such as by image recognition or keywords, keyword selection automatically to want good supplier of high correlation, and their prices to a certain degree of distinction, and eliminate the interference of invalid information choose speed is fast."

"Said fang.

Iron rule 7: certified products can travel overseas.

In terms of how to determine which products should be made overseas, and which products need to be directly addressed, wei shujie, director of overseas business division of baogang, points out two points:

First, countries, categories and products should be determined.

Which country do first, and which category it is the first question, if say do the American market, the seller may be preferred to do household products, need to know about household class at this time of the whole market share is how much, in this way to do the market positioning.

Second, the cost of direct bulk products is very high, so it is usually carried out in the form of overseas warehouse.

In addition, overseas warehouse products also require formal, certified products.

When the products can go overseas warehouse and direct mail, if the product is not normal, may go overseas warehouse will be detained by the customs.

Iron rule 8: product development must go to a fine classification to study the product thoroughly.

According to product development, great valley supply chain senior development manager xiao-peng li said that the seller first must be specific to a particular categories of inside a fine classification, then the product on the niche to study thoroughly, no matter from the market capacity, or user group that is a very good.

Iron rule nine: suppliers from rough OEM transformation to perfect service chain is the trend.

DE gold dress CEO liu believes that suppliers from the past simple and crude output, brand OEM to OBM output, breakthrough at the same time they also make corresponding improvement and upgrade of the supply chain, the main body in more rights and interests protection, the diversity of the trademark, the protection of intellectual property rights, market.

Because a lot of manufacturers and merchants gradually perfect its own system of design, product development system, let oneself more market competition ability, in the market differentiation to cope with the market, with precise positioning marketing products, more perfect service, including with bargaining space.

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